The Marketing Director will have the responsibility to lead the Innovation & Insight teams for all Fassa Waters. This key role will be interfacing with Commercial Strategy, Sales, and key partners within the country of Cameroon to drive strategy, ideation and execution of our innovation agenda. This Marketing Director will look to leverage investments on research to leverage insights to improve value and drive growth.
WHAT WOULD YOU DO:
Innovation (40%)
Lead innovation development for American Beverage Company across all hot and cold brands.
You will have the responsibility for gate approval process to ensure commercial team alignment on all initiatives. Oversee the innovation projects for brands, private label, and partners.
Insights (25%)
Be the voice of the consumer within the organization working collaboratively with brand to ensure American Beverage Company remains a consumer centric organization.
Leverage key learnings and identify white space opportunities.
Work with brand to identify research solutions that improve core understanding of the brand and opportunities for growth.
Utilize key insights with commercial team to improve execution of all programs.
Brand Marketing (30%)
Develop brand strategies including all media, consumer promotion and packaging for Fassa Waters.
This role will also be responsible for launching and developing our Emerging Brands within our portfolio of categories.
Packaging (5%)
Oversee the management and execution of all packaging changes, both innovation and ongoing maintenance changes for all brands.
Lead the development of corporate template that affects multiple brands.
Requirements
EDUCATION & EXPERIENCE
Master’s Degree in marketing, communications, or related field
Minimum 15 years’ experience in water or food industries, focus on innovation
A minimum of 5 years’ experience in developing and implementing demand generation strategies, including account-based marketing programs
a minimum of 5 years’ experience in planning, writing, editing, and producing strategic content and communications including press releases, marketing collateral, and other multimedia materials
Strong Insights work an asset
SKILLS & CAPABILITIES
Ability to lead and develop team
Strong strategic thinking and global vision
Outstanding interpersonal skills
Exceptional project and people management skills
Good communication and presentation skills
Ability to perform in a multifunctional team
Bilingualism (English and French) an asset
Travel: 30%
Company Overview & EEO Statement
American Beverage Company SARL. is a leading beverage company in Cameroon with headquarters in Idenau, Limbe. With a projected annual revenue in excess of 2.5 billion CFA, ABC is on track to hold leadership positions in premium mineral water in Cameroon.

The Company maintains a formidable distribution network that enables its portfolio of more than 1500 owned, licensed and partners eager to make its brands available nearly everywhere people shop and consume beverages.

We crafted an unrivaled and solid benefits for you: We value our people and they are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired, and appreciated at work.

American Beverage Company SARL (ABC). is an equal opportunity employer and affirmatively seeks diversity in its workforce. ABC recruits qualified applicants and advances in employment its employees without regard to religion, gender, sexual orientation, age, disability, ethnic or national origin, marital status, or any other status protected by law. EOE

Additional Requirements:
Each Candidates must be able to successfully pass a drug and background screen.