At American Beverage Company (ABC) the consumer is at the heart of everything we do. Join the team at ABC and make a difference to consumers with one of Cameroon’s leading producers and distributors of premium natural mineral water helping to satisfy every consumer’s water need, anytime and anywhere.

As the Marketing – Media Manager you will also serves as Media Manager, you will be at the  frontline as the internal media expert for ABC and will be responsible for the strategy, planning, activation-oversight and analysis of platforms such as Video (Linear and Digital), Biddable and Site Direct (Display/OLV), Paid Social, Search (Engine and Non-Engine), OOH, Radio and any emerging media/platforms. The position oversees and manages the media strategy, plan development and activation with external agency partner(s), drives internal and external communication of plans, timelines and budgets. Monitors campaign/channel delivery and overall campaign measurement and performance.

KEY RESPONSIBILITIES:

• COMMUNICATIONS PLANNING APPROACH:
  • Keen understanding of the role media plays within the consumer marketing ecosystem, how media performs alone, how they perform together and how they are constantly changing
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases working with large data sets
  • Experience developing campaign and channel specific measurement plans
  • Identifies or creates new opportunities/partnerships that can meet business needs
• STRATEGIC THINKING:
  • Leads strategy, planning and buying of media, building relationships with partners and key stakeholders
  • Skilled at audience development and analysis
  • Can leverage analytical fluency to find insights based on available data and reporting
  • Approaches tasks and goal with a problem-solving lens
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Knows how to prioritize and build timelines to balance work and achieve goals
• ANALYTICAL FLUENCY:
  • Comfort understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information
  • Able to interpret brand/media measurement and reporting to inform the strategic planning and optimization process
  • Understanding of marketing mix modeling (MMM) and multi touch attribution (MTA)
  • Has a thirst to understand consumer behavior holistically, while diving deep into media consumption
• PRESENTATION & COMMUNICATIONS SKILLS:
  
  • Adept and articulate when presenting
  • Strong interpersonal communication skills
  • Ability to present complex themes in simplified terms
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Support Media Director in training marketing and other internal teams on all thing’s media
• RELATIONSHIP MANAGEMENT:
  • Highly skilled at establishing rapport with co-workers, understanding the interdependencies that exist between teams
  • Responsible for building strong two-way relationships with agency partners
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors

CHARACTERISTICS OF SUCCESS

• DATA-DRIVEN DECISION-MAKERS: Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.
• PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
• ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.
• DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
• CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change.

Requirements

QUALIFICATIONS

• Bachelor’s Degree in Marketing or Business or similar
• A minimum of ten (10) years of experience working in food or water manufacturing industry and
• At least three (3) years of experience in marketing of media strategy, planning or buying experience agency or client side.
• At least two (2) year of experience in the direct management of team members, including assisting in the development, training, and coaching
• Familiar with the following software/tools: Market, HubSpot, and Salesforce
• Strong fluency with all forms of media traditional, digital, and emerging
• Experience with media project management including presenting and reporting on media plans.
• Solid data and analytical understanding and comfort
• Strong project and people management skills
• Comfort with budget management and tracking
• Annual air-travel may be 10%-15%

Company Overview & EEO Statement

American Beverage Company SARL. is a leading beverage company in Cameroon with headquarters in Idenau, Limbe. With a projected annual revenue in excess of 2.5 billion CFA, ABC is on track to hold leadership positions in premium mineral water in Cameroon.

The Company maintains a formidable distribution network that enables its portfolio of more than 1500 owned, licensed and partners eager to make its brands available nearly everywhere people shop and consume beverages.

We crafted an unrivaled and solid benefits for you: We value our people and they are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired, and appreciated at work.

American Beverage Company SARL (ABC). is an equal opportunity employer and affirmatively seeks diversity in its workforce. ABC recruits qualified applicants and advances in employment its employees without regard to religion, gender, sexual orientation, age, disability, ethnic or national origin, marital status, or any other status protected by law. EOE

Additional Requirements:

Each Candidates must be able to successfully pass a drug and background screen.